专业销售学士学位

主题专家

Dr. 卢卡斯·福布斯，西肯塔基大学 - Dr. 福布斯是西肯塔基大学市场营销系的主席. He also serves as the director of the nationally recognized WKU Center for Professional 美国仅有的20个完全认证的销售项目之一. 《华人博彩论坛》 is also a member of the Editorial Review Board for the Journal of Selling and previously 在《华人博彩论坛》的审查委员会任职 & 销售管理. His research has appeared in journals including the Journal of the Academy of Marketing 科学，个人销售杂志 & 销售管理，销售杂志， 和服务营销杂志. 福布斯得了B.S. 来自美国军方 他毕业于西点军校，并在获得博士学位之前正式在美国陆军服役.D. 从 肯塔基大学.

专业顾问

In addition to working extensively with 《华人博彩论坛》, we sought feedback 从 two major Fortune 500 companies - one insurance company and one technology company, both of which employ over 5,000 salespeople - to ensure that the proper learning outcomes 我们正在实现. 这些公司也比较了这个专业的销售 to their own internal training procedures to ensure that students are receiving a sales education that focuses on the most vital areas 从 an industry standpoint. Both companies have concluded that any student that graduates 从 this program will 在毕业后的求职和面试过程中占据优势.

课程委员会

We've incorporated insights 从 industry professionals through video transcripts and mentorship conversations, providing students with practical, real-life examples 销售策略和道德决策. 任务已重新安排。 to offer a clear narrative arc, guiding students through a progressive learning journey. This structure ensures each week builds upon the last, culminating in a comprehensive 理解以关系为导向的专业销售. 详细介绍， level-based rubrics provides clearer guidelines and expectations, helping students understand precisely how to excel in each assignment and which areas need improvement.

课程委员会成员名单

 

While selling is a highly interpersonal skill set, most companies also rely heavily on tools - such as CRM (Customer Relationship Management) software - and replicable 流程大大提高了其销售周期的效率.

To that end, the Professional Sales major includes the following certifications, which will give students a competitive advantage over 其他人 applying to entry level roles 在公司的销售组织内部.

• MGMT 366 -关系驱动的专业销售
• Hubspot的- - - - - - 销售软件认证
• 注意: While Salesforce is more widely adopted than Hubspot, skills are largely transferable between most CRM software, and Hubspot makes a better platform for students to learn CRM best practices for a variety of reasons, including quality of educational resources, 更容易使用，更清楚地识别最佳实践等等.
• MGMT 368 -销售领导
• Hubspot的- - - - - - 销售管理培训和认证
• MGMT 369 -高级关系驱动专业销售
• Hubspot的- - - - - - 入站销售证明

• Students will be able to apply the principles of relationship-driven selling to sales 活动.
• 学生将能够选择正确的方法来管理销售团队.
• Students will be able to provide critical feedback about the selling practices of 其他人.

为什么未来的学生应该选择SXU攻读学位?

• The online courses, developed by top management academics and sales professionals, 提供所需的专业销售知识和技能.
• Small class sizes allow for close interaction with your professors and student colleagues.
• You will develop the habit of lifelong learning and be ready to manage in the growing 销售行业.
• 华人博彩论坛’s core values of service, integrity, and excellence, critically important in the 销售行业, support your development as an asset to your employer 和社区.